Client: army
Brand: Recruitment
Brief: Maximise the mobile advertising space of 12 ARMY personnel
transport coaches, promoting the career diversity and opportunities available
in the British ARMY
Market: UK
Solution: Graphic vinyl coach wraps in 4 different styles to communicate what
is on offer.
We were approached by Loucas in 2008. We had worked together for many years before on projects for BT. At the time BT had a host of top-flight London agencies who produced fantastic work but were very costly and typically ‘London’. We helped Implement their new brand across web design, design for print and graphics and marketing.
Loucas moved companies and the work with BT was completed in 2004 but Loucas new we had a supplier database to die for and reputable/reliable people that did just about everything. We got the call about the coaches in 2008 and confirmed it was a project we could handle.
We were duly sent the brief and responded with a graphic presentation of how we would do this. The presentation “blew them away”. We supplied our costs for the project and about a Month later were told we had won the business. It was not all plain sailing, The Vehicles are run by VT Land and this brought with it a complex budget process it. The coaches are in constant use ferrying personnel between many of the London and UK bases, so logistically it was a challenge. Our people had to work on location and provision had to be made to facilitate this. The 12 coaches were two different models, 8 of one kind and 4 of the other. Half way through one wrap, the coach was urgently required, so the fitters had to quickly get to a point where it was safe to stop work and allow the part completed coach out of the hanger.
Liaison with the Customer, VT Land, the ARMY and the transport managers was complicated but, the first four coaches were done on time and approved by the client with minor adjustments. In April 2009 we completed the final amends to the artwork to iron out minor inconsistencies, (the line drawings from the coach manufacturer were not quite as the actual coaches). We will roll out the final 8 coaches as and when they are ready to be done and available for the 2 days that we require to wrap each one.
Small details like removing manufacturer logos and warning signs were taken into consideration and we have re applied or wrapped or removed and wrapped depending on the circumstances. Some of the valances are louvred which was also not clear and we have had to do some quite complex cutting and fitting, which is all in a days work for our experienced fitters.
