Direct mail is more sophisticated now than at any time in history, the things we can do with personalisation are fantastic and direct mail campaigns should always be to someone and never be mailed cold in our opinion.

It might sound daft but if you dont know who your talking to it's probably not worth talking to them with direct mail!

Making sure the people you contact by direct mail are the right people and that they're interested in what your offering, is the key to direct mail. If we dont have these facts the direct mail should be constructed to attempt to get this information - knowledge is power and in the case of Direct Mail, Knowledge is everything.

Talk direct mail to rtfacts and see what we know - You know how... fill in the quick form bottom left or phone 01442 266 590.