We would like to think we put 'superhuman' effort into everything we do...
Posted by Roger Payton on 24 August 2012
I watched the Olympics from afar and had no sense of the excitement the Beeb had conjured, until i got home a week before the end, and saw the celebration of the absolute superhuman effort and commitment the GB squad had shown to a man and woman.
It's clear that the lottery money played a huge part. Focussing on the areas where we could lead and not follow; water, velodrome, jumping, throwing, boxing etc was also a great move and the dividends were clear!
As a business we try to be the best at everything we do and invariably we succeed. It's a combination of years of experience and the professionalism and dedication of the rtfacts individuals, but i am fast realising our idea of 'superhuman effort' falls a long way short of the Olympic lads and lasses.
It's a different kind of superhuman of course. There is no way to compare sporting superhumanism with the garden variety design for web and print superhuman and never was this more apparent than in the video promoting the Paralympians, (One of whom we know quite well - Go James OShea). Have a look and marvel at what they might achieve and be humbled. Superhuman is one superlative i will never use lightly again!