Why do we love paper?
Posted by Roger Payton on 24 November 2011
As technology advanced and more and more of the communications we produced went web based, we diversified like everyone else, but NOTHING electronic can compare to a piece of beautifully printed material in your hands!
Yes we're biased, we love paper and we have been heavily involved from the day we started our business. In fact, in 1993 we suggested a material from Robert Horne (Huntsman Silk) to BT, to print the User Guides, Manuals and Collateral that we were going to print 000,000's of over the next 12 years as it turned out.
Robert Horne were a Partner/Client at the time but even all those years ago prior to their “Your Materials Expert” tagline, they promoted their support people and were technically very strong. It gave us the confidence to specify to BT and be confident we could supply a material that was consistent in weight, colour, availability and printability. We have been specifying materials to suit every jobs individual requirements to all our clients ever since.
I thought it would be interesting to showcase some of our older work (always a great test of time exercise) and in this post think its appropriate to show some BT and Robert Horne.
We were asked to produce a leave behind piece for visitors to the BT Tower, that showcased the portfolio of services available from Managed Network Services. This was as close to designer heaven as it’s possible to get and a credentials piece to die for. We were allowed to go off brand and managed to use specialist cover material, ideal for embossing and foil blocking and a crème textured text stock (both from Italy), to print the four colour insides; a most unusual practice in those days, but creating simply beautiful results that I hope the photos do some justice. We have loved printing onto specialist uncoated materials ever since.
The Robert Horne job I loved was the simple calendar with a twist. Adding the advent calendar to December was inspired and the iconography was simply charming and beautifully crafted. The fact that each Month was on a different material and that we mixed a huge number of print processes, only showcased the Robert Horne paper range to greater advantage.
In creative review online today I noticed the post attached. Click here. The paper characters are excellent and I hope you have time to read the article. I’m off to phone the marketing Manager at Robert Horne to sell my idea of 3D characters to sell their paper range; Tree Hugger for Revive, Hippy for Boutique SO JEANS....