rtfacts limited specialises in the following activities: graphic design and copywriting, print production, web-site design and maintenance, and marketing services.
The management of the company is committed to a policy of Quality Assurance throughout the company activities, ensuring that the professional service quality satisfies the specific requirements of all clients. It is the policy of the company to market only professional services of a quality that will merit and earn client satisfaction by performing all functions reliably and effectively.
This means:
• We find the solutions that best suit our client
• Meet and exceed our client’s expectations in terms of both delivery and specification
• Every project is thoroughly supervised
• We are open and honest about deadlines and costs
• Our staff are trained to give a polite, efficient and friendly service
• We promote continuous improvement to refine and improve communication, control procedures and training to further improve our level of quality assurance.
The nature of our activities places particular emphasis and demands on the experience and expertise of the staff employed. High levels of responsibility and reliability are associated with all aspects of our work and a commitment to continued professional development and training exists to ensure that all staff are suitably qualified and equipped to meet these requirements.
The directors of the company have given the Quality Representative full authority to carry out the Quality Assurance Policy of the company, and all company personnel are required to co-operate with the Quality Representative in carrying out this task.
In addition the company operates an equal opportunities policy throughout all its activities.
Communication and consistency are the key to great results. The steps below show our process for web/print design and management.
1. Planning & Materials Collection
• Initial Interview - We talk with you via phone and define what it means for your website / print campaign to be a success e.g. generate new business, market new products to your existing customers, etc. We establish who your target audience is and what they will be looking for. We find out exactly what you want from your designs. Communication throughout the design process is essential and it’s never more important than at the beginning of the project.
• Build the Design Specification - After listening to what you want we write a detailed design brief outlining exactly what we will deliver and outlining the costs involved.
• Materials Collection - After the design.
2. Design
• Brainstorming - What If? Asking this question can lead to the best, most original ideas and concepts.
• Site Plan Flowchart or pagination - The site or literature is mapped out in a flowchart so the information contained on the site is easy to find and nothing is left out.
• Thumbnail Sketching of Concepts - Pencil + Paper + Mac, perhaps the best design tools. We roughly sketch out or visualise a range of designs expressing layout, typography and unique visual ideas.
• Choose Colours and Fonts - We determine what the best colour and font combination will be to send the right message.
• Design - Using the appropriate software we design the graphical look and feel of the site. When we have finished we present you with the design to get your approval. Once you are happy with the look and feel, we move on to building the site or laying out the pages.
3. Build
• Build html - Using the photoshop design as a template we build the html website. Any interactive elements like javascript rollovers, flash animations, etc. are added to the site as this point.
• Coding - If it’s a dynamic site then this is when we do the backend coding and MySQL.
• Initial testing and uploading - We perform a preliminary test on the site and upload it to a test area for you to suggest any adjustments.
• Approval - Once you are happy with the site we move on to Quality Assurance...
4. Quality Assurance
• In-House Testing - Using various browsers and computers we put your site through it’s paces. Often something that works perfectly in one browser may totally break down in another. Testing in-house picks up problems before they reach the outside world. We also use automated programs to check your site and pick up any small problems that the human eye misses.
• User Testing - The ultimate test, do real people find your site easy to use? We get 5 people of various levels of computer/internet literacy to use your site and report any problems they have with the site.
• Refinement - Any problems that come up in the user testing are addressed. Looks like you’re ready to go!
5. Release & Marketing
• Sites Goes Live - Your site is uploaded to your domain name and is now live for the world to knock down your door.
• Search Engine Submission - We submit your website to the relevant search engines for indexing.
• Marketing Consultation - Examination of your marketing materials to make sure that your is integrated effectively with your offline marketing efforts.
6. Maintenance
• Updates - Your business is constantly evolving and your site needs to reflect this. We will be there to perform any updates on your site as they become necessary.
